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Advertising Video

Product and brand video, cut once and delivered in 16:9, 1:1, 4:5, and 9:16 with the framing checked in each.

Package

About this service

Video that has to run in several places has to be framed for several places. A 16:9 edit cropped to 9:16 afterwards puts the subject out of frame and the captions under the interface. Delivery ratios are decided at the brief stage and each export is checked against its platform's safe areas.

What you receive

  • Master edit at the primary delivery ratio
  • Reframed exports for each additional channel
  • Colour-graded and audio-mixed final files
  • Burned-in or sidecar captions
  • Platform-correct codecs and bitrates
  • Thumbnail frames pulled from the edit

Common questions

Can you cut one video for several platforms?
Yes, and it is the efficient way to do it. Name every platform in the brief so framing accounts for each ratio's safe area from the start.
Who licenses the music?
We license from commercial libraries and pass the licence to you with the delivery. If you want a specific commercial track, that is negotiated separately and is usually expensive.
Do you provide captions?
Yes, burned-in or as a sidecar file. Most social video is watched muted, so captions are treated as part of the edit rather than an extra.